About Joe Lee
The Modern Creator (Re)Awakening
Hey, I’m Joe Lee—formerly Joe Lavery—a direct response dude turned content creator, systems builder, and spiritual tech-head on a mission to reinvent himself in public at 43.
I’ve been in this game for a long time. Since the early 2000s, I’ve helped run multi-million dollar launches, write high-converting copy, build email automation before it was cool, and scale behind-the-scenes for some of the biggest names in digital marketing.
I never needed to be on camera. Never needed to create content.
I sold the content.
I didn’t give it away.
But the game changed.
The noise got louder. The algorithms got thirstier. And honestly? People don’t want content. They want results.
The noise got louder. The algorithms got thirstier. And honestly? People don’t want content. They want results.
Nobody’s lying in bed at night whispering to their spouse,
“Babe... I just wish someone would drop 100 more hours of content into my inbox tomorrow.”
Nah. They’re thinking:
- "I need more time."
- "I need more freedom."
- "I need to figure out how to grow this thing without burning out."
That’s what they want. The outcome, not the overload. And that’s the shift I’m leaning into now—teaching, documenting, and showing the journey of a long-time direct response pro starting from scratch in the world of content creation. Publicly. Imperfectly. Intentionally.
What Is Modern Creator?
Modern Creator is my personal brand and my playground.
It’s not just a name—it’s a philosophy.
It’s not just a name—it’s a philosophy.
It’s about learning in public. Reinventing your life and your brand in real-time.
It’s about figuring out how to do hard things in easy ways—through automation, systems, AI, low code, templates, shortcuts, and good energy.
It’s about sharing the journey and the solutions. Teaching the strategy, showing the execution, and selling the done-for-you accelerators.
It’s about figuring out how to do hard things in easy ways—through automation, systems, AI, low code, templates, shortcuts, and good energy.
It’s about sharing the journey and the solutions. Teaching the strategy, showing the execution, and selling the done-for-you accelerators.
And yeah, I know my way around a funnel, a follow-up, and a fat stack of affiliate checks.
But content? This part? This is new.
I’m still uncomfortable putting my face on camera. I second-guess myself constantly.
I’ve got 20 years of marketing firepower that I used to keep locked behind client walls.
But content? This part? This is new.
I’m still uncomfortable putting my face on camera. I second-guess myself constantly.
I’ve got 20 years of marketing firepower that I used to keep locked behind client walls.
But now?
I’m breaking the seal.
I’m creating my first real YouTube channel.
I’m going live.
I’m building in public with the Modern Creator Live Feeds.
And I’m inviting people into the behind-the-scenes with Modern Creator: Behind the Build.
I’m breaking the seal.
I’m creating my first real YouTube channel.
I’m going live.
I’m building in public with the Modern Creator Live Feeds.
And I’m inviting people into the behind-the-scenes with Modern Creator: Behind the Build.
Just Launch It 🛸
This is the mantra. The vibe. The reminder I say to myself (and my community) every time I feel that perfectionism creeping in.
Just Launch It.
Just Launch It.
It doesn’t have to be polished. It doesn’t have to be perfect. It just has to be real—and live.
You can refine it later. Automate it later. Brand it better later.
But first? You’ve got to start.
You can refine it later. Automate it later. Brand it better later.
But first? You’ve got to start.
"Just Launch It" isn’t about being reckless.
It’s about being relentlessly honest with your dreams and not letting fear sit in the driver’s seat.
Because the only way to get momentum is to take messy action.
It’s about being relentlessly honest with your dreams and not letting fear sit in the driver’s seat.
Because the only way to get momentum is to take messy action.
And the moment you launch—you learn faster, grow faster, and build what actually works.
Who I Help
I help:
- Creators, coaches, consultants, and founders who want to stop spinning their wheels and start systemizing their content and monetization strategies.
- Business owners over 40 (like me) who feel like they missed the content creator wave—but still want to ride it.
- People who want to build with integrity, not hype. Who want to sell outcomes, not overwhelm.
And who want to automate like a wizard, but keep it real, raw, and resonant.
So Who the F* is Joe Lee?
I’m a former Navy nuclear engineer.
I’m a direct response junkie.
I’ve helped names like ClickFunnels, Matt Bacak, and Joe Vitale launch 7-figure promos.
I’ve spent years behind the curtain pulling the levers of other people’s success.
Now, I’m stepping on stage—and building my own brand, in real time.
I’m a direct response junkie.
I’ve helped names like ClickFunnels, Matt Bacak, and Joe Vitale launch 7-figure promos.
I’ve spent years behind the curtain pulling the levers of other people’s success.
Now, I’m stepping on stage—and building my own brand, in real time.
You’re not just watching a creator.
You’re watching a reinvention.
You’re watching someone say “f* it, let’s go” at 43—and share the full process so others can follow their dreams too.
You’re watching a reinvention.
You’re watching someone say “f* it, let’s go” at 43—and share the full process so others can follow their dreams too.
Follow the Journey
Modern Creator isn’t just a brand.
It’s a movement for creators who think in systems.
Who crave clarity, not complexity.
Who know they’ve got value to share—but want to do it in a way that works for them.
It’s a movement for creators who think in systems.
Who crave clarity, not complexity.
Who know they’ve got value to share—but want to do it in a way that works for them.
So if you’re tired of the fluff, done with the overwhelm, and ready to build your thing with simplicity, soul, and strategy…
Come along for the ride.
Let’s build something beautiful. Together.
And whatever you’re sitting on right now?
Let’s build something beautiful. Together.
And whatever you’re sitting on right now?
Just Launch It.
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